As more and more homeowners are taking advantage of short term renting the hosting bar is being set higher and higher. It is not enough to simply be a host in today’s market. You need to be a Superhost. Airbnb has implemented a way for hosts to stand out from the crowd and created requirements that must be met in order to maintain the Superhost status. We are going to discuss what the requirements are to become a Superhost and what you need to do to keep this status. You need to Superhost like a boss!
Not all hosts are created equal. We all have different ways of hosting and ensuring guests enjoy their trips. However, the Superhost standard applies to all hosts, whether you host a pull-out sofa or manage a four bedroom listing. I have heard from a lot of people that if a host does not have Superhost status then they won’t even consider staying at their place. Achieving and maintaining Superhost status is not only important, it is necessary to be successful.
The Four Superhost Standards
Hosting Experience (host at least 10 trips) – Obviously this standard is not possible to achieve if you are a brand new host. And to be honest you need to host that many trips to work out the “kinks” in your listing. So until that time work hard on the following three standards.
High Response Rate – To achieve this standard you must maintain a minimum 90% response rate with your guests. Meaning you must respond to nearly all inquiries. Airbnb gives a host 24 hours to respond to questions and concerns guests may have.
5-Star Reviews – Of the four standards, this one is the most challenging for hosts to maintain. To achieve this standard at least 80% of your reviews need to be 5-Stars. People have different opinions and pleasing every single guest is extremely difficult. Some guests may think you have the most beautiful listing they have ever seen while others may see it less than that. Opinions are subjective and it is important to accommodate for those different tastes and feelings.
Commitment – This one is easy. Do not cancel reservations. Commit to your guests and you will achieve this standard. However, there are always extenuating circumstances but this standard is more in your control than the others.
You do not need to apply to become a Superhost. Once you meet all the standards on the following assessment date (every three months), you will automatically qualify. Airbnb will notify you that you have achieved Superhost status once the assessment ends, typically 10 days.
The chance to positively impact your guests is truly remarkable. Even though the big things are crucial to be a successful host, it is the small things that will keep your guests coming back. A hand written note, candy, water, or coupons to local restaurants and shops are wonderful ways to personally connect to your guests.
Add your own personal flare to make a statement about who you are and what it means to be a host. I take pride in being a Superhost. My family strives to make each and every guests stay with us as memorable as possible. However, you will not be able to please everyone. And that is okay. Understanding that people have different expectations, tastes, and experiences will make it easier to swallow the first time you receive less than a 5-star rating.
Now that I have been a host for 18 months (at the time of writing this post) there are three key things I have learned and will continue to do as long as I am a host.
- Be yourself
- Do your best
These may seem simple and obvious but sometimes life gets in the way and things get hard. You may not want to answer a guest inquiry at 10 pm because it was a long day and all you want to do is binge watch Netflix. Or you may not want to run to the grocery because all the water bottles are gone. The list can go on and on. Excuses have a way of creeping up in every part of our lives. If you can implement these three things in your Superhost routine I promise you will have guests excited to stay at your Airbnb.
Thank you for reading this! Join the Start An Airbnb community today and leave a comment below about your hosting experience. Contact me via email at firstname.lastname@example.org
Don’t just Host, Superhost! And Superhost like a Boss!